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On Page SEO

Title Tag

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Meta Description

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 – 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query.

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Headings

Use your keywords in the headings and make sure the first level (

) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an

tag, only include more than one per page if you’re using HTML5. Instead, use multiple

tags.

Content analysis

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing” (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page’s content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank’s Site Crawl to perform a thorough check on hreflang validity across a website.

IN page links

Broken links send users to non-existent web pages. They hurt a site’s usability and reputation, which impacts SEO.

Fortunately your page doesn’t contain any broken links.

Be proactive in checking your pages to make sure they don’t have any broken links.

See the HTTP status for potentially thousands of links using Site Crawl.

Headline tags

Search engines see www.websarvia.com and websarvia.com as different websites. This means they could see a large amount of duplicate content, which they don’t like.

Fortunately your website redirects www.websarvia.com and websarvia.com to the same site.

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console’s Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn’t crawling any restricted files.

See the pages you’ve disallowed with your robots.txt file with Site Crawl.

Xml Sitemap

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without ),. correct protocols (http vs. https) and trailing slashes.

Url Parameters

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing – meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel=”canonical” tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully – you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.

Schema.org

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google’s intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Micro Formats

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile Visits

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Mobile Friendliness

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Broken Links

Broken links send users to non-existent web pages. They hurt a site’s usability and reputation, which impacts SEO.

Fortunately your page doesn’t contain any broken links.

Be proactive in checking your pages to make sure they don’t have any broken links.

See the HTTP status for potentially thousands of links using Site Crawl.

Tap Targets

Links and buttons are big enough to be easily tapped and spaced enough so that a user’s finger pressing on one tap target does not inadvertently touch another tap target.

www resolve

Search engines see www.websarvia.com and websarvia.com as different websites. This means they could see a large amount of duplicate content, which they don’t like.

Fortunately your website redirects www.websarvia.com and websarvia.com to the same site.

Font Size Legibility

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Mobile View Port

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
Avoid setting large absolute CSS widths for page elements.
If necessary, CSS media queries can be used to apply different styling depending on screen size.
Ideally, serve responsively-sized images.

Url

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more “crawlable” by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page’s search snippet in mobile search results.

You can see how your site’s favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.

Asset Compression

Compressing assets reduces the amount of time it takes a user’s browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cache Ability

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can consult Google’s PageSpeed Insights guide on minification.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Ssl Secure

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
Use a serious issuer to purchase your SSL certificate
Redirect all of your HTTP pages to the HTTPS version of your website
Use HTTP Strict Transport Security (HSTS) in your headers
Renew your SSL certificate every year, before it expires
Make sure that all of your content (CSS, etc.) is linked to HTTPS
Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
Register the HTTPS website in Google & Bing Search Console/Webmaster Tools